birdies & buddies
identity, book design, information design, posters, advertisements, logos, packaging design
birdies & buddies is an organization that my brothers and I founded in 2012 that is dedicated to providing a fun and inclusive environment where individuals of mixed abilities can make meaningful friendships through playing badminton, an easily adaptable and innately social sport.
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This project focuses on the creation of a scalable framework for badminton events under the title of "birdies & buddies" with the intention that these events can be reproduced in schools or communities across the state of CT, and perhaps further, as they will be provided with all instructions, materials, and equipment to do so. See below for all pieces of the package designed thus far.
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More information about birdies & buddies can be found here.
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*The content on this page displays an identity system that is in the process of being updated. Stay tuned for the updated system. Scroll to see the new logo mark and also learn about the history of this event.
birdies & buddies package overview
introduction booklet
nametag
instructional packets
brochure
equipment
event poster
packaging
mark
Quicksand
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Source Sans 3
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
type
colors
icons
introduction booklet*
instructional packets*
warm up (packet 1)
game day (packet 2)
wrap up (packet 3)
brochure
event poster
packaging
*samples of interior of booklet and packets only display a portion of each
*birdies & buddies is in the process of being updated. Below are the new logos that will eventually be applied to all of the material above.
WHERE IT STARTED
birdies & buddies was created in 2012 by my brothers and I after we sensed an issue with our local community. The organization is comprised of young adults in my hometown devoted to promoting friendship and engaging children and adults with disabilities in sports that they can enjoy and excel in.
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We have hosted 16 biannual badminton events since 2012, and I was only 11 years old when we first started. I have designed all the flyers and logo myself since then, and the versions have certainly improved over the years. In retrospect, I've realized that the creation of this organization was when I first took interest in graphic design at all, and I find it amusing to back at the first flyer and logo I had ever designed. Despite how embarrassing the designs may be today, I find some value in acknowledging how much progress our small community has made since the organization's inception, which also means recognizing how far my design abilities have come.
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Keep scrolling to see how birdies & buddies has evolved over the years.
about
The main purpose of the events that we hosted was to give individuals with disabilities in my town the opportunity to create friendships with each other and with our volunteers. My brothers and I created birdies and buddies because we felt that there weren't enough of these types of opportunities that existed outside of academic settings. We hoped to cultivate an environment that friendships could flourish in and one that could acommodate everyone involved. Too often than not, the first-time athletes at our events had never really felt that they found a community that they belonged in, and we really wanted to be able to create that community for them.
The very first logo. Made in 2012.
Poster from 2014.
Poster from 2021.
Poster from 2016.
Poster from 2023.
<a href="https://www.freepik.com/free-vector/brochure-template-layout_6759635.htm#query=booklet%20mockup&position=4&from_view=search&track=ais&uuid=ab814343-eeb6-458f-8e50-1d5aadf0acb1">Image by pikisuperstar</a> on Freepik